What is your SEO Strategy?
With the way that the SEO landscape changes all the time, having the right SEO strategy is important. Some people when you mention SEO (search engine optimization) they start to break out in a cold sweat, but that shouldn't be the case at all...
Knowing what to do isn't that hard you just need to remember that Google just wants you to follow it's best practices which would be your headings, ALT Tags, focus keywords, meta descriptions etc those metrics just tells Google what your page or post is all about. These are just the basics, but you have to remember Google wants it's user experience to be the most important aspect of your SITE.
What does this mean?
Google wants it's users to get the information they were searching for and that content needs to be good, the saying CONTENT IS KING. Is a integral part of get your website ranked...
So to answer the question we started off with. What is your SEO Strategy?
Here is a simple plan for you to follow:
- Keyword research
- Search engine optimization (as mentioned above)
- Link Building (read what MOZ says no this matter)
- Social Networking
- Content Submission
- Paid Advertising
If you follow these few simple step you will be well on your way helping your website rank, I found this very good blog on SEO Strategy that will explain all of this in more depth for you. Planning what your next step is in the SEO game is important and know what you need to do next is key.
So next time someone mentions SEO don't break out into a cold sweat, sit back relax and you will be able to follow your SEO strategy well everyone around you is running around like a headless chicken...